The unique Cannonball interface is a breakthrough that puts you in full control. The stylish, visual and highly interactive environment redefines how email campaigns are designed and executed with a powerful, intuitive set of tools that make managing campaigns an empowering experience.

Built for enterprise use, Cannonball allows your organisation to have multiple login accounts, to each manage different areas of your campaign strategy. Each login can see how recently a campaign has been modified by someone else, to avoid conflicting changes. Different offices or departments can have access to the same, brand consistent design templates.

Upload, export, merge and manage your user data with ease. Find any data immediately with the advanced search feature integrated with all Cannonball data.

Find particular Campaigns, Pages, Users or Groups with a full or partial match on any data. For users, an advanced search can combine multiple search terms, including for users who received bounces, requested to unsubscribe, or who share the same data for any field.

Conditions build powerful, targeted and relevant campaigns. Each email in a campaign can have any number of conditions attached, to determine which recipients will receive the email, and when they will receive it (for example those who have previously opened an email or those that are a key client).

These conditions are dynamically evaluated whenever user data is updated, so that emails can be immediately sent based upon a recipient's action.

Successful email campaigns are often a conversation, that involve multiple emails. Cannonball allows you to design campaigns that contain multiple emails, each with rules as to why a recipient can receive, and when. Designing seemingly advanced campaigns is easy.

For example - send an event invitation, with immediate confirmation if the recipient registers online, an immediate follow-up if the recipient requests more information, a last offer to inactive recipients a week later, and finally a reminder the day before the event to users who have registered. All of this in a single campaign that will automatically execute without needing to be actioned by an operator. Simply set it up once, and let it run.

Successful campaigns talk to each recipient as an individual. Each email sent through Cannonball is dynamically created for each particular recipient. This allows highly customised content, including inclusion of user data (name company etc) as well as conditional content blocks.

Based on rules you create a recipient may or may not receive content elements. This easily allows you to determine precisely what content a user can receive, based upon the users own actions and selections.

Individual emails and campaigns can be automatically triggered by specific events. For example a user action on another email, landing page or your website, or a user's data being updated through an online survey.

Keep all your electronic communication assets organised and available to all your Cannonball users. Upload images, documents and other files into Cannonball, and either include directly into an email, or link from an email. This will allow recipients to access large files without the chance of overfilling their mailbox.

All HTML content created in Cannonball can either be emailed to a recipient, or can be viewed as an online webpage. Easily add additional product information pages through Cannonball, and create entire mini-sites for campaign landing pages without needing hosting or web technologies. Cannonball can even track all user activity through these online pages for inclusion in the Campaign report.

Cannonball provides the simplest way of allowing users to unsubscribe, using a double opt-out unsubscribe (a confirmation email is sent to the user). All you have to do is choose where to put the unsubscribe link, and Cannonball will do the rest. You can even customise the look and feel of this unsubscribe process per campaign.

Barcodes can efficiently track offline redemption or registration of emailed offers. Confidently track which offers are being used, by who, and how often by adding dynamically created barcodes into your emails. Cannonball can create most barcode formats, allowing storage of recipient details (unique id, name, company etc) in the barcode data.

Advanced surveys make it easy to obtain detailed and specific data from your recipients. Cannonball allows you to easily create online multi-page surveys from a large number of advanced data fields, as well as standard form elements.

Comparative, visual survey reports for surveys can be generated at any time. Trigger based campaigns can be set to react to survey responses so that recipients can have additional information automatically sent to them based on their survey response.

Advanced flexible reporting is the key to the continual evolution of your email channel strategy. Cannonball allows you to generate dynamic campaign reports of recipient activity at any time, allowing you to see which recipients have received a campaign, whether they have read, clicked links, or responded to any offers.

The reports also include full details of unsubscribes and bounces. Advanced comparative reporting allows you to compare the results from one campaign with that of any campaign you have ever sent, or the average of a set of campaigns.