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LATEST NEWSSustainability themed marcomms: Is it sustainable or fraught with greenwash danger?Over the last 12 months, we have noticed quite a remarkable increase in the adoption of sustainability and environmental themes in clients' marketing and communications. It's currently a hot topic for both board rooms and marketing departments. Sep 26th, 08
Green is the new CMYKSmall changes to the processes involved in your corporate printed material, can be one step towards becoming a sustainable business. Sep 26th, 08
Services Marketing : The New MarketingNew paradigms in services marketing are beginning to gather momentum and challenge the core thinking around selling a service. Jul 9th, 08
The Importance of Graphic Design in BrandingWhen I tell someone for the first time that I am a graphic designer, a question I am commonly asked is, “What exactly does that involve?” Jul 9th, 08
Marketing in Uncertain Economic TimesHave you noticed that things are getting quieter in your business? If so, you’re not the only one. Jul 10th, 08
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Taking Advantage of an Unsubscribe EventUnsubscribes should not be seen as a bad thing - they do contribute to maintaining a list of engaged and active recipients. May 30th, 08
Businesses should be investing more in e-mail marketing in 2008.New communication channels and methods have yet to dethrone the king of direct marketing as email continues to strengthen its position May 30th, 08
Satellite Sites: Small, Fast and RewardingThe perception of the online channel being a huge, expensive and time consuming venture still lurks among many marketing departments. Mar 26th, 08
Season's GreetingsThe final quarter of 2008 is upon us, and the festive season is just around the corner. That means it's time to start thinking about festive season communications to customers, clients and contacts. Sep 26th, 08
Marketers: Brace yourself for the iPhone phenomenonThe iPhone will be hitting Australian shores later this year. Perhaps it's time to review your marketing and communications channel mix, is there room to add mobile? Jun 6th, 08
From Display To Search and BackIn a medium where there is so much data, you can easily get obsessed with the metrics and become blinded to the nature of how things are actually working. May 30th, 08
Ad:tech Sydney 2008 : Getting SocialMarch 12, 2008: The Sydney Hilton was awash with hype of social networking and in particular the rapid rise of the Facebook phenomenon. Mar 27th, 08
Common Web 2.0 TechnologiesThe following online tools, services and ideas are commonly referred to as belonging to the Web 2.0 movement Mar 27th, 08
All Things Dight and DigitalThe global, interactive digital marketing conference, Ad-Tech, is coming to Sydney for its second year in March 2008... Feb 20th, 08
ImpressionsImpressions are everything, brand is your organisation's most powerful tool Feb 12th, 08
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Over the last 12 months, we have noticed quite a remarkable increase in the adoption of sustainability and environmental themes in clients' marketing and communications. It's currently a hot topic for both board rooms and marketing departments. This is of course a good thing, as commercial organisations have a responsibility in leading the way towards a greener economy.
However, it is important to recognise that it is fundamentally a market driven trend that can and is influenced by company advertising and communication. Initially the market wanted greener products and services from more sustainable companies, and companies have been responding to fill the demand. 
Thinking "green" is very much the topic of the times. For many businesses, being sustainable will involve considering all elements of their practices and how they may transform the way in which they work on a small scale to make an impact in the bigger picture.
Thinking "green" can aid your business' brand by becoming associated with sustainable practice and being acknowledged as actively making a contribution to the environment.
Small changes to the processes involved in your corporate printed material, can be one step towards becoming a sustainable business. |
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