Depending on your situation or requirements, a season's greeting campaign can achieve a number of communication objectives through a platform that is often less restrictive than other campaigns. It can be used to address PR issues, build stakeholder confidence and even become a sophisticated viral marketing and publicity campaign.

Your festive season message is a ideal medium to remind your customers that you are more than just a money making machine. Promoting your organisation's Corporate Social Responsibility program or credentials is a popular and well received message that ties in nicely with the season of giving. 

 

What's more, taking your campaign electronic and distributing online via email can make it fun, interactive, measurable and environmentally responsible. Electronic greeting cards, or e-cards as they're often called, can include animation, audio, video and interactivity to deliver true brand engagement, and can be easily personalised to the recipient from their specific contacts within the organisation. They can also include personalised messages or targeted content depending on your contact segmentation. Because they can be developed to dynamically retrieve information from a database, personalisation can be based on any data that you hold. You can also easily measure the readership of your communication through the usual email and web metrics.

 

However, if you do wish to distribute a traditional hard copy card, environmentally responsible options are available to minimise the environmental impact of your campaign. There are many options available in recycled, unbleached paper stocks from green paper mills. Printing can also be done with organic, vegetable based inks using water efficient processes.

 

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